Privacy Policy

Effective Date: July 23, 2026

Last Updated: July 23, 2026

Welcome to Baboo! We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our iOS mobile application (Baboo) and website (www.baboo.today).

Please read this Privacy Policy carefully. By using Baboo, you consent to the practices described in this policy.

1. Information We Collect

We collect information to provide, improve, and protect our services. The types of information we collect include:

A. Information You Provide to Us

• Account Information: When you register or set up a profile, we may collect information such as your username, email address, profile picture, and bio.

• User-Generated Content (UGC): Photos, videos, eye makeup looks, color palettes, captions, tags, comments, and collections you upload, post, or save to your personal Vault within the app.

• Communications: Information you provide when contacting customer support or communicating with us directly via email.

B. Device Permissions and Media Access

To enable specific interactive features (e.g., uploading your eye makeup creations), Baboo may request access to your device's features:

• Camera Access: Allows you to take photos or record videos directly within the app to share your eye makeup looks.

• Photo Library / Storage Access: Allows you to select and upload existing eye makeup photos or videos from your device gallery.

Note: We only access your camera or photo library when you explicitly grant permission and initiate an upload or capture action within the app.

C. Information Collected Automatically

When you access or use Baboo, we may automatically collect certain technical data, including:

• Device Data: Device model, operating system version (iOS version), unique device identifiers, and language settings.

• Usage Data: Interactions within the app, such as pages viewed, looks browsed, saved items in your Vault, search queries, and session duration.

• Log Data: IP address, crash logs, system activity, and performance data used to maintain app stability.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Core Functionality: To provide, operate, and maintain the Baboo app and community features (e.g., displaying posts, enabling Vault savings, organizing collections).

• Content Sharing: To display your uploaded eye makeup looks, videos, and comments to the community in accordance with your preferences.

• Personalization: To recommend relevant eye makeup trends, color palettes, and community creators tailored to your interests.

• App Maintenance & Improvement: To analyze usage trends, diagnose technical issues, fix bugs, and enhance overall user experience.

• Communication & Support: To respond to your inquiries, provide technical support, and send important service-related notifications.

• Safety & Security: To monitor and prevent spam, unauthorized access, abusive behavior, or violations of our terms and community guidelines.

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only under the following circumstances:

• Publicly Visible Content: Any content, posts, public profile details, or media you voluntarily share on Baboo will be visible to other users in the community.

• Service Providers & Analytics: We may share necessary, non-personally identifiable technical or performance data with trusted third-party service providers (such as cloud hosting, analytics, and crash-reporting tools) solely to help us operate, maintain, analyze, and improve the app. These providers are bound by strict confidentiality obligations and process data only on our behalf.

• Legal Compliance: We may disclose your information if required to do so by law, subpoena, or legal process, or if we reasonably believe disclosure is necessary to comply with legal obligations or protect the rights, property, and safety of Baboo, our users, or the public.

• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

When you visit our website (www.baboo.today) or access our services, we and our service providers may use cookies, local storage, and similar mobile identifiers to enhance site navigation, remember your preferences, and collect aggregated performance metrics. You can control or disable cookie settings through your web browser preferences.

5. Your Rights and Choices

We believe in giving you full control over your information:

• Managing Permissions: You can grant or revoke access to your Camera or Photo Library at any time via your iOS device settings (Settings > Privacy > Camera/Photos > Baboo).

• Editing & Deleting Content: You can edit or delete the posts, photos, videos, and saved Vault items you have published or stored in the app.

• Account Deletion: You have the right to delete your Baboo account and associated personal data at any time through the in-app settings or by contacting us at service@baboo.today. Upon account deletion, your personal data will be permanently removed from our active databases, subject to legal retention obligations.

6. International Data Transfers

Baboo operates globally. Your information may be transferred to, stored, and processed on servers located outside your state, province, or country, where data protection laws may differ from those in your jurisdiction. By using Baboo, you consent to the transfer of information to facility infrastructure operating in compliance with global security and privacy practices.

7. Data Security and Safeguards

We implement appropriate technical, administrative, and organizational security measures designed to protect your personal information against unauthorized access, destruction, loss, alteration, or disclosure. These measures include encrypted data transmission (HTTPS/SSL) and access-controlled cloud infrastructure.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, maintain active user accounts, and resolve disputes, unless a longer retention period is required or permitted by law. Once data is no longer needed, it is securely deleted or anonymized.

9. Children's Privacy

Baboo is not directed to children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us at service@baboo.today, and we will promptly delete such information.

10. Changes and Contact Information

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions, feedback, or privacy concerns regarding this Privacy Policy or Baboo, please contact us:

• Email: service@baboo.today

• Website: baboo.today